Connecting accounts can be nerve-racking: an empty list or a cryptic error. Almost always it comes down to one small platform requirement you can fix in a minute. This guide walks you through every case, for Facebook, Instagram, Google and LinkedIn, so it works on the first try.
Connecting social media accounts is one of those tasks that can fray your nerves: you click Connect and instead of a ready channel you get a cryptic message or an empty list. We get it, which is exactly why we've gathered every case you might run into here, for Facebook, Instagram, Google and LinkedIn. Read this guide to the end and you'll most likely connect your accounts on your own. And if you still get stuck, every section ends with a link to a free call where we'll do it together.
Most failed connections aren't an app bug, they're an unmet platform requirement: the wrong account, missing permissions, or an unverified profile. Once you know what to look for, you fix it in a minute.
You'll find connecting under Settings -> Accounts in the app. Pick a platform, click Connect, and go through that platform's login window. If it went smoothly, great. And if something didn't click, find your symptom below and jump straight to the fix.
Find your symptom and click to jump straight to the fix.
Google Business
After connecting or mid-flow (any platform)
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Almost every problem above comes down to a single unmet platform requirement. Here they are in short:
| Platform | Hard requirement | Without it you'll see |
|---|---|---|
| Admin role on an existing Page (not Editor) | Your Page missing from the list | |
| A professional account (Business/Creator) | "Not a business account" | |
| Google Business | A verified business profile (location) | "No location found" |
| Super Admin of the Company Page (or your own profile) | No permission to authorize |
On Facebook you publish from a Page, not from your profile. Two problems come up most often.
To authorize the app you need the admin role on the Page. Roles like Editor, Moderator, or Analyst don't have permission to approve the connection. This is the most common silent cause of "I can't see my Page on the list".
You can check your role in the Facebook Page settings, under Page access. If you're not an admin, ask the current admin to grant you that role, or have the person who is an admin do the connection.
Your client doesn't have to make you an admin of their Page or hand over access to their account to connect to SyncBooster. In SyncBooster you can generate a connection link (or QR code) and send it to whoever manages the account, for example the brand owner or your boss. That person opens the link on their end, logs into their own account on the platform, picks which accounts to share, and connects them to your SyncBooster - without giving up any permissions and without logging into your dashboard. It's a handy option when the owner doesn't want to make you an admin but you still need to publish on their behalf. It works the same way for Facebook, Instagram, LinkedIn, and Google Business.
Also remember you must have a Page. A personal profile alone isn't enough, because there's nothing to connect. If you see a message about a missing page, it means your account doesn't manage any Page, or you don't have the admin role on it.
During connection, Meta walks you through a few very similar dialogs. Each one asks the same question about a different asset type: which Pages, Business assets (your business portfolio), and Instagram accounts the SyncBooster app should have access to. Each dialog gives you two options:
The first option is the most convenient, and it's the one we recommend on every one of these screens. You won't miss anything, and when you create a new Page or account six months from now, it will work right away, without going through the whole process again. The second option can be a trap: Meta often preselects it with an empty list, so it's surprisingly easy to go through the whole flow and share no assets at all, or tick one and miss the rest. If you deliberately choose it (for example, you manage accounts for several clients and only want to share one brand), tick everything SyncBooster should use. Whatever you leave unticked, the app simply won't see.
At the end, Meta shows a "Review the access request" screen with the full list of permissions to approve. Click Save and you're done. And if any item on that list sounds alarming, we break down below what each one really means.
Unchecking even a single permission can revoke access for the whole app and pause scheduled posts. If in doubt, check everything.
This is the complete set the SyncBooster app asks for - exactly six items and nothing beyond them:
Why do we ask for "Business management"? With a regular connection, Facebook only shows an app the Pages you have a directly assigned role on. More and more Pages - especially in companies and agencies - belong to a business portfolio (Business Manager), where your role comes through the business rather than the Page itself. Without this consent, such a Page wouldn't appear on the selection list at all: you'd see an empty list despite having full access. So the SyncBooster app reads exactly two things through this permission: the names of your businesses and the list of their Pages. That's where its role ends. SyncBooster doesn't change business settings, doesn't add or remove people, doesn't create campaigns, and doesn't touch ad accounts or payment methods. After connecting, your business in Business Manager looks exactly the same as before, and you can see this access in your Facebook settings and revoke it at any time.
The most common worries, and the facts:
If you want to change what you've shared (for example you missed a Page, or you'd rather switch to "all current and future"), click Reconnect next to the account in the SyncBooster app. Meta will then show a "Reconnect" screen saying that continuing will restore the previous settings for this connection. Careful here: the Reconnect button confirms your old selections without asking anything. To choose again, click the Edit settings link - you'll go back through the asset selection dialogs and can pick differently.
For peace of mind: you can disconnect at any time, from either side.
Revoking access works immediately: scheduled posts to that channel will stop publishing until you reconnect the account, and everything already published stays on your profiles.
The most common Instagram problem: the account is personal. Publishing through third-party apps only works with professional accounts, meaning Business or Creator. If your account is personal, Instagram will refuse the connection.
Many people put this off, worried they'll lose something. In practice it's the opposite:
The one real thing to consider: a professional account is public and can't be set to private. If you run a business account you want to be visible anyway, so this usually isn't a blocker.
In 90% of cases, Business is the right pick. Not convinced? Check the difference below.
For publishing through SyncBooster, both work exactly the same - you can't lock yourself out with the wrong choice. The difference is what each account is built for:
| Business | Creator | |
|---|---|---|
| Best for | Companies, shops, services, brands, local businesses | Public figures, creators, freelancers |
| Contact details | Full (address, phone, category) | Flexible (you can hide the category) |
| Music in Reels | Narrower library (business licensing) | Fuller library |
| Extras | Instagram Shopping, Meta Business Suite | Growth-focused insights |
Simple rule: a company, shop, or local business -> Business. A personal brand or a creator posting lots of Reels with music -> Creator. You can switch between them later anyway.
You do this once, in the Instagram app on your phone:
After this change, go back to SyncBooster and try connecting again.
In SyncBooster, under Settings -> Accounts, you choose one of two buttons for Instagram:
If you don't have that native Instagram-Facebook link yet (or you tried and hit an "already connected" error on another Page), we cover the full step-by-step process, both methods, in a separate guide: how to connect Instagram to Facebook. You must be an admin of that Page, and Instagram must be assigned to it. If Facebook isn't connected in SyncBooster yet, the app will walk you through Facebook first.
Both methods let you schedule and publish posts. Choose Directly when you don't have a Facebook Page or don't want to link one. Choose Via Facebook when Instagram is already tied to a Page and you prefer that Meta chain (e.g. you already have Facebook connected in SyncBooster).
If you pick Via Facebook but Instagram isn't linked to a Page, the connection will fail. Either set up the link in the Instagram app (Settings -> Account -> Sharing to other apps) or in Meta Business Suite (the Page must be one you administer), or simply use the Directly button instead.
Instagram lets you keep several accounts under one login, for example your personal one and a business one, and switch between them in the app. That's convenient, but it can cause confusion when connecting.
When you click Connect, the Meta window usually shows the account that is currently set as active in your app or browser. If the active one is your personal account but you want to connect the business one, the system sees the personal account and refuses (because it isn't a business account).
The fix is simple: before you click Connect, switch to the correct (business) account. In the Instagram app, tap your name at the top of the screen and choose the account you want to connect. Only then go back to SyncBooster and connect.
Stuck on setup? Let's go through it together, live. Free, ~15 minutes.
To connect your Google business profile (Google Business Profile), your profile (location) must be verified. If it isn't, during connection you'll see a message about a missing location, even though the business appears on Google.
You can also use Google's verification status tool (after signing in). It shows clearly whether the profile is verified, pending, or requires verification.
If the profile isn't verified, click Get verified and choose one of the methods Google offers:
The waiting time depends on the method: from a few minutes to as long as two weeks. Video verification is usually reviewed within 3 to 5 business days. Only after the status becomes "verified" should you go back to SyncBooster and connect the Google profile.
On LinkedIn you can publish from two different places: your personal profile or a Company Page (organization). These are two separate channels, and when connecting you choose which one you're linking.
One connection maps to one profile or one organization. If you want to manage two different LinkedIn profiles (for example yours and a partner's, or a personal profile and a second profile), you need to create a separate channel in SyncBooster for each one and authorize them individually. You can't attach two profiles to a single connection.
We explain how brands and channels work in practice in a separate guide: Brands and channels in SyncBooster - how the multi-brand system works.
If you're connecting a Company Page, LinkedIn requires you to have the Super Admin role on it. Content Admin or Analyst roles aren't enough to authorize a third-party tool. You can check and change the role in your LinkedIn Page's admin panel (admin settings). Note too that to manage a Company Page, LinkedIn always requires an active personal profile that the role is tied to.
Before you get discouraged: most failed connections aren't SyncBooster's fault, they're something that went wrong on the platform's side, in your browser, or with the account you're logged into. One of the steps below almost always does the trick. And if something won't work on one device, try another: once connected, accounts are saved in the app, not on a specific phone or computer, so you'll see them everywhere.
Publishing stopped working after a while. This is most often an expired access token. For security, platforms renew access periodically (roughly every 60 days on Instagram). Just go to Settings -> Accounts, click Reconnect next to the account, and log in again.
You landed on the homepage instead of the consent screen. Sometimes, after you click Connect, the platform doesn't show the permission window and redirects you to its homepage instead. The connection won't start. Close that window, go back to SyncBooster, and click Connect again. Repeat until the proper consent screen appears instead of the homepage.
The process broke halfway through. When you click Connect, the platform gives SyncBooster a one-time ticket valid for only a moment. If you click "back", refresh the page, or wait too long, the ticket expires and the connection can't finish. Nothing is broken. Just start over: click Connect again and go through the whole process in one go, without going back.
Too many attempts in a row. If you click Connect many times in a short period, the platform may temporarily block further attempts. Wait a few minutes and try again.
You clicked Connect and nothing happens. The login window opens as a pop-up. If your browser blocks it (pop-up blocker, strict cookie settings, an adblock extension), the process won't start. Allow pop-ups for SyncBooster, or try in a private (incognito) window.
The wrong account got connected. The app connects the account you're currently logged into in the browser or the platform's app. If you have a personal Facebook or Instagram open, it will connect that one. Log out of the wrong account and into the right one, or do the connection in a private (incognito) window. A small trap on mobile: the login window often has no log-out button at all. In that case go straight to the platform's site (facebook.com, instagram.com, or linkedin.com), log out there, come back to SyncBooster, and connect again. Instead of the same account being suggested over and over, you'll get a normal login window.
Still not working? We'll get your connection sorted together. Free, ~15 minutes.
Usually because you don't have the admin role on that Page, or you unchecked the Page or permissions on the consent screen. Check your role in the Page settings, and when reconnecting keep all Pages and permissions checked. If Meta shows a Reconnect screen, click Edit settings to change your previous selections.
No. Publishing through third-party tools only works with professional accounts: Business or Creator. Switching account type is free and takes a moment in the Instagram app.
Sign in at business.google.com and select the business. A verified profile shows a verification mark, an unverified one shows a "Get verified" button. You can also check it in Google's verification status tool.
You create a separate channel in SyncBooster for each profile or organization and authorize them individually. One connection handles one profile or one Company Page.
Most likely the platform access token expired. Go to Settings -> Accounts and click Reconnect next to the account.
In SyncBooster you can generate a connection link (or QR code) and send it to whoever manages the account, for example the brand owner. That person opens the link on their end and connects the chosen accounts to your SyncBooster without giving up their own permissions. Ideal for agencies and freelancers. It works for Facebook, Instagram, LinkedIn, and Google Business.
Ready to connect your accounts? Sign in to SyncBooster, go to Settings -> Accounts and pick a platform. If you get stuck, this guide walks you through every case.
Write a short brief about your post - SyncBooster turns it into a ready-to-go post with a preview for every platform, ready to publish.
That's all it takes to get a ready post for every platform.
