|The table below lists upload sizes, not display sizes. The two often differ by a factor of two, because platforms scale images down, never up.
Portrait post
1080x1350Fills the most space on mobile
Square post
1080x1080Landscape post
1200x630Same size as the link preview
Story
1080x1920Cover
1640x624Displays as 820x312 on desktop and 640x360 on mobile - keep key elements centred
Profile
320x320Shown as a circle, around 176 px
Event cover
1920x1005Carousel
1080x1080| Type | Dimensions | Aspect ratio | ||
|---|---|---|---|---|
| Portrait postFills the most space on mobile | 1080x1350 | 4:5 | ||
| Square post | 1080x1080 | 1:1 | ||
| Landscape postSame size as the link preview | 1200x630 | 1.91:1 | ||
| Story | 1080x1920 | 9:16 | ||
| CoverDisplays as 820x312 on desktop and 640x360 on mobile - keep key elements centred | 1640x624 | 2.63:1 | ||
| ProfileShown as a circle, around 176 px | 320x320 | 1:1 | ||
| Event cover | 1920x1005 | 1.91:1 | ||
| Carousel | 1080x1080 | 1:1 |
Tall post (3:4)
1080x1440Fits the profile grid without cropping
Portrait post
1080x1350Classic portrait format, still fully supported
Square post
1080x1080Landscape post
1080x566Story / Reel
1080x1920Safe zone: 250 px from the top and 320 px from the bottom
Profile
320x320Shown as a circle, around 110 px
Carousel
1080x1350The first slide sets the ratio
| Type | Dimensions | Aspect ratio | ||
|---|---|---|---|---|
| Tall post (3:4)Fits the profile grid without cropping | 1080x1440 | 3:4 | ||
| Portrait postClassic portrait format, still fully supported | 1080x1350 | 4:5 | ||
| Square post | 1080x1080 | 1:1 | ||
| Landscape post | 1080x566 | 1.91:1 | ||
| Story / ReelSafe zone: 250 px from the top and 320 px from the bottom | 1080x1920 | 9:16 | ||
| ProfileShown as a circle, around 110 px | 320x320 | 1:1 | ||
| CarouselThe first slide sets the ratio | 1080x1350 | 4:5 |
Portrait post
1080x1350Image uploaded directly to the post
Square post
1200x1200Post
1200x627Link preview
Article cover
1200x644Profile
400x400Minimum 268x268
Personal profile background
1584x396Background image on a personal profile
Company banner
4200x700Size from the LinkedIn documentation, displays as 1128x191
Carousel
1080x1080| Type | Dimensions | Aspect ratio | ||
|---|---|---|---|---|
| Portrait postImage uploaded directly to the post | 1080x1350 | 4:5 | ||
| Square post | 1200x1200 | 1:1 | ||
| PostLink preview | 1200x627 | 1.91:1 | ||
| Article cover | 1200x644 | 1.86:1 | ||
| ProfileMinimum 268x268 | 400x400 | 1:1 | ||
| Personal profile backgroundBackground image on a personal profile | 1584x396 | 4:1 | ||
| Company bannerSize from the LinkedIn documentation, displays as 1128x191 | 4200x700 | 6:1 | ||
| Carousel | 1080x1080 | 1:1 |
Video
1080x1920Cover thumbnail
1080x1920The profile grid shows the centre of the frame
Profile
200x200Minimum 200x200
| Type | Dimensions | Aspect ratio | ||
|---|---|---|---|---|
| Video | 1080x1920 | 9:16 | ||
| Cover thumbnailThe profile grid shows the centre of the frame | 1080x1920 | 9:16 | ||
| ProfileMinimum 200x200 | 200x200 | 1:1 |
Post
1200x900JPG or PNG file, between 10 KB and 5 MB
Cover
1024x576Minimum 480x270
Logo
720x720Size recommended by Google, minimum 250x250
| Type | Dimensions | Aspect ratio | ||
|---|---|---|---|---|
| PostJPG or PNG file, between 10 KB and 5 MB | 1200x900 | 4:3 | ||
| CoverMinimum 480x270 | 1024x576 | 16:9 | ||
| LogoSize recommended by Google, minimum 250x250 | 720x720 | 1:1 |
If you have to pick a single size for everything, upload images at 1080x1350 px (4:5). They display correctly in the feed on Facebook, Instagram, and LinkedIn. For Stories, Reels, and TikTok use 1080x1920 px (9:16).
Facebook Page cover: upload a 1640x624 px file. Facebook shows it as 820x312 px on desktop and 640x360 px on mobile, so keep your logo and text in the centre of the frame. On LinkedIn, the personal profile background is 1584x396 px and the company page background is 4200x700 px. On Google Business Profile a post photo is 1200x900 px and the logo is 720x720 px.
On Instagram the strongest format right now is 1080x1440 px (3:4). It is the only one that fills the feed and also fits the profile grid without cropping. The 1080x1080 px square still works, but it takes up less screen space.
Upload a 1640x624 px file. Facebook displays a Page cover as 820x312 px on desktop and 640x360 px on mobile, so keep the key elements in the centre of the frame (roughly 640x312 px). If you upload 820x312 px directly, the cover looks blurry on high-density displays.
1080x1440 px, a 3:4 ratio. It fills the feed and is the only format that fits the profile grid without cropping. 1080x1350 px (4:5), 1080x1080 px (square), and 1080x566 px (landscape) are still supported.
1080x1920 px, a 9:16 ratio, on Instagram, Facebook, and TikTok alike. Keep text and buttons at least 250 px from the top and 320 px from the bottom, because that is where the app places its own interface. In Reels, also leave the right edge clear, where the like and comment buttons sit.
Personal profile background: 1584x396 px (4:1). Company page background: 4200x700 px - that is the size in the LinkedIn documentation, and it displays as 1128x191 px. The profile photo is 400x400 px, with a minimum of 268x268 px.
Post photo: 1200x900 px (4:3). Cover photo: 1024x576 px (16:9), minimum 480x270 px. Logo: 720x720 px - the size Google recommends, with a 250x250 px minimum. JPG or PNG files between 10 KB and 5 MB.
Almost. 1080x1350 px (4:5) displays correctly in the feed on Facebook, Instagram, and LinkedIn, so a single image covers three platforms. The exceptions are Stories and vertical video (1080x1920 px), profile background images, and Google Business Profile, where the post photo is landscape (1200x900 px).
The dimensions come from platform documentation and from industry reference tables updated in 2026. We re-check every number whenever the platforms change their layouts.
See how in a few simple steps you can dominate the market and finally enjoy being online.
SyncBooster automatically adapts content to each platform's requirements. No more manual dimension checking.
No credit card required. Free trial included.
Join businesses saving time on social media
