Most social media tools push all the work onto you: come up with the copy yourself, resize the image yourself, copy the post to four platforms yourself. SyncBooster flips that logic. You drop in a photo and type a quick note about what it is, and the app writes ready posts, adapts them to each platform, and publishes them. The whole thing happens in a chat, like a messenger app.
This article walks you through the entire app: from the first conversation with the assistant, through creating and scheduling posts, to Studio, brands, and pricing. The one thing we skip here is connecting your accounts, because that got its own detailed guide. You will find the link in the right spot below.
SyncBooster is not another post editor. It is two AI assistants: one learns your business, the other uses that knowledge to create and publish content. Everything else is detail, and you stay in control of it anyway.
The whole app is a conversation with two assistants
In the app you work with two assistants, which you switch between in the left sidebar:
- The Onboarding Assistant learns your business: what you do, your communication style, who you talk to. That is the foundation.
- The Social Media Assistant uses that knowledge to generate posts, take edits, publish, and schedule. This is where you will spend most of your time.
Order matters. The better the first assistant learns your business, the fewer edits you make with the second. So we start with onboarding.
How it works in practice
In practice, the whole job comes down to two moves: first you teach the app your business, then it creates and publishes for you. Let us start with the first one, onboarding.
Onboarding: how SyncBooster learns your business
After you log in, you land in a chat with the Onboarding Assistant. It is a conversational interview, not a form. The whole thing takes about 5 minutes and runs in three phases:
- Phase 1 - company details and site analysis. You provide your company name and website address (if you do not have a site, write "none"). The assistant analyzes your site on its own and suggests a company description that you simply confirm or correct.
- Phase 2 - profile and knowledge base. The assistant asks about your competitive advantage and target audience, plus your brand style and tone.
- Phase 3 - ongoing profile expansion. You can keep developing company information with the assistant, add FAQ entries, and share updates about offers, prices, and more.
One thing matters most here: the more you give, the better the posts. If you type in your menu or price list, later in the chat it is enough to write "set 3" and the AI will know what it contains and write an accurate post about it. It is your offer and your differentiators that make the difference between generic copy and a post that sounds like you.
Every data change requires confirmation. The assistant first shows a summary and waits for your "yes" or "save", so nothing is stored without your approval. The whole onboarding is free and unlimited - you can come back to it and refine the profile whenever you want.
From photo to published post
Once the profile is ready, every post walks the same short path: you drop in a photo, add context, check the preview, and publish. Let us break it down.
Creating a post with the Social Media Assistant
You switch to the Social Media Assistant, upload your material, and type what it is about. Specifically:
- You upload photos (up to 10 per post) or pick them from the gallery. You can also add a video and publish it as a Reel or a classic feed post.
- You type a quick context, for example "post promoting our app" or "beef burger, -20% promo, weekend".
- The AI analyzes the photos (checks what is in them), pulls from the onboarding knowledge base, and generates ready posts.
Photos that do not match a platform's dimensions (Instagram, for instance) get adjusted automatically. Each platform has its own format requirements, so if you want full control you can crop the photo yourself or zoom out so nothing important gets cut off. You can also reorder the photos when you decide one should go first.
The result is not a single post, but a separate version for each platform: longer for Facebook, shorter for Instagram, B2B style for LinkedIn, local for Google Business. You preview each one right in the chat window before publishing anything.
Refining it in conversation
The generated post is almost never the final word. If you want to change something, just type it in the chat:
- "add more emoji"
- "make it funnier, add a joke"
- "sound more professional"
- "change the footer"
The AI regenerates the post according to your note instantly. And more importantly: it learns your preferences. If you ask for fewer emoji once, later posts will already be written in that style. Over time there are fewer and fewer edits, because the assistant knows better and better how you like to publish.
Manual editing, when you want full control
Sometimes it is faster to fix something yourself than to explain it to the assistant. That is what the Edit post button is for. You open the editor and manually remove an emoji, fix a typo, or add your own sentence, without asking the AI.
Editing is separate for each platform, so you can also use it to differentiate content across channels. A classic example: two photos on Facebook, but five on Instagram, because you are preparing a nice carousel. The rule is simple:
- If you write "add this photo" in the chat, the assistant adds it to all platforms at once.
- If you open the editor for a specific post and add a photo there, it goes to that one platform only.
This gives you full control over exactly what lands on each profile.
Publishing and scheduling
Publishing also happens in conversation, not through a separate button. You write "publish" and the post goes to all connected profiles. If you prefer to schedule, tell the assistant:
- "schedule for tomorrow at the optimal time"
- "publish tomorrow at 4:00 PM"
The post is then queued for the chosen time and publishes itself. You do not have to remember it or return to the app at a specific hour.
Prefer to see it live? We will walk through the app together and set it up for your business. Free, ~15 minutes.
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Content calendar: preview and last-minute changes
You see all scheduled posts in the Calendar tab. There you have a preview of every publication, with a separate view for each platform. Most importantly: you can make changes right up until publication. Until a post goes live, you edit the copy and swap the photos. Nothing is locked in the moment you schedule it.

SyncBooster Studio: AI image generation and asset management
No photo ready? That is what SyncBooster Studio is for - a separate module in the sidebar, with two tabs: Gallery and Posts.
In the Gallery tab you generate AI images matched to your brand, without any design skills:
- From a text description - you describe the scene in plain language (for example "modern office with plants, soft light, product photography"), and Studio creates a finished image.
- From a reference image - you add your own photo to keep a consistent character, product, or style.
- In your brand context - your description is automatically enriched with your company data, so the image fits the rest of your communication. That is exactly what generic generators lack.
- In the format you choose - you set the aspect ratio (square, portrait, landscape) and the number of images in a batch, and a ready inspiration library grouped by industry suggests proven descriptions.
A generated image goes straight to the gallery and, with one click ("Use in chat"), drops in as an attachment to the Social Media Assistant. Then it is enough to write "generate a post", and the AI reads what is in the image and writes a description for it.
The gallery is also your central archive of all brand assets - photos and videos, uploaded and generated. In the Posts tab you get an overview of every post you have created, with each version, status, and platform, plus search and filtering.
Image generation is available in every plan. AI video generation is still in preparation.

How much does it cost? The token system
You pay for actual usage, in tokens. The rule is simple and transparent:
| Action | Cost |
|---|
| Generating a post (with your own photo) | 20 tokens |
| Text edits ("add emoji", etc.) | 20 tokens |
| Generating an AI image in Studio | 35 tokens |
| Manual post editing | free |
| Publishing and scheduling | free |
| Chatting with the Onboarding Assistant | free |
One generation is a full set of versions for all platforms (Facebook, Instagram, LinkedIn, Google Business) counted as a single post. For example: the Start plan at 99 zΕ gives you 1,000 tokens per month, which is enough for roughly 50 posts with your own photo.
You start without a card: after signing up you get 100 tokens to start and another 100 after accepting marketing consents, up to 200 total.
| Plan | Price | Tokens/mo | Brands |
|---|
| Free | 0 zΕ | up to 200 to start | 1 |
| Start | 99 zΕ/mo | 1,000 | 1 |
| Business | 199 zΕ/mo | 3,000 | 3 |
| Business Pro | 350 zΕ/mo | 6,000 | up to 10 |
| Agency | 499 zΕ/mo | 10,000+ | unlimited |
The number of channels in paid plans is unlimited, and the number of platforms per channel is unlimited in every plan, including the free one. Payments are handled by TPay, and you can cancel your subscription at any time.
Brands and channels: many businesses and many profiles in one place
If you run more than one business or publish in several languages, two concepts come in handy:
- A brand is one business with its own separate knowledge base and its own assistant. Have a flower shop and a car garage? Those are two brands, because they have nothing in common.
- A channel is a set of social accounts within one brand, publishing in one language. That same garage can have a Polish, an English, and a German channel, each with its own profiles. You switch brand and channel in the top navigation.
That is just the short version. How to cleverly structure it for a chain of locations, e-commerce across several countries, or a developer with multiple projects, we laid out in a separate guide: Brands and channels in SyncBooster - how the multi-brand system works.
Install SyncBooster on your phone
SyncBooster is a web app (PWA), so do not look for it in the App Store or Google Play. Instead you can add it to your phone's home screen and use it like a regular app:
- Android: go to panel.syncbooster.pl, tap the three dots in the top right corner, choose Add to home screen, and confirm Install.
- iPhone: open panel.syncbooster.pl in the Safari browser, tap the Share icon at the bottom, scroll down, choose Add to Home Screen, then Add.
The app lands on your home screen and you will create posts from your phone, in the field, right after finishing a job at a client's place.
Connecting accounts: a separate, detailed guide
Before SyncBooster can publish, it needs access to your profiles. You connect them in Settings -> Accounts, by choosing a platform and going through the login. It is usually a matter of a few clicks, but every platform has its own requirements (admin role on Facebook, a professional account on Instagram, a verified profile on Google), and sometimes the browser or the wrong logged-in account blocks it.
To avoid duplicating half the article here, we collected every case, error message, and quick fix separately: How to connect social media accounts to SyncBooster. It also covers the "scan and connect" feature for agencies and freelancers who publish on a client's behalf without taking over their permissions.
SyncBooster vs ChatGPT
It is a common question, so let us be blunt: both use AI, but they do different things. ChatGPT is a universal assistant - it will generate copy, and that is where it stops. SyncBooster is built for one specific goal: business social media from photo to published post.
| Feature | SyncBooster | ChatGPT |
|---|
| Photo analysis | Analyzes your photos and turns them into ready posts matched to your business. | Can analyze photos and helps you create content based on them. |
| Memory of your business | Remembers your business, communication style, and past posts, and learns for the future, so your content stays consistent. | You often have to describe the business again or re-explain the context, and often start a new chat. |
| Web research | Pulls current data - stats, prices, events - and weaves it into the copy. | Also searches the web and uses current data in the post copy. |
| Post preview | You see exactly how the post will look before publishing. | You will not see the final look of the post on social media. |
| Publishing | Publishes posts to Facebook, Instagram, LinkedIn, and Google Business. | Generates the copy but will not publish it for you. |
| Scheduling | Schedules publication for a chosen day and time. | Does not schedule publication. You have to remember it yourself. |
| Image creation | Creates images matched to the post you are publishing. | Creates images matched to the post you are publishing. |
| Number of steps | Photo β context β preview β publish | Photo β prompt β answer β copy β Facebook β Instagram β LinkedIn β Google Business |
For a full comparison of features and the situations where each tool makes sense, see the dedicated page: SyncBooster vs ChatGPT.
Where to get help
We could not fit everything here. The app can, for example, do web research for you if you ask. You will always find a summary of the key information inside the app, under Settings -> Help.
And if you get stuck or want to go through the setup with us:
We are here so you truly understand the app and so it works for you, not the other way around.
Ready to see it in practice? Create an account, go through the 5-minute onboarding, and generate your first post today. You start with up to 200 tokens, no card required.
Try SyncBooster